Star Plus, in collaboration with JioStar, has launched the new season of Kyunki Saas Bhi Kabhi Bahu Thi, the beloved show that has captivated audiences with its iconic drama and twists. This season is set to make history with a landmark special appearance by global philanthropist Bill Gates.
In a first-of-its-kind collaboration, the Bill Gates Foundation has partnered with Star Plus to combine entertainment with social impact. The initiative aims to raise awareness about critical issues affecting millions of families, focusing on maternal and child health. Bill Gates appears on the show to discuss these vital topics directly within the storyline.
Smriti Irani, Former Union Minister and Actor, commented on this historic collaboration: “This marks a momentous occasion for Indian television. Kyunki has always reflected society, and with Bill Gates’ presence, we continue that legacy by emphasizing that healthy mothers lead to thriving children and stronger communities.”
Ekta Kapoor, Producer and MD of Balaji Telefilms, shared her perspective: “The show has always mirrored India’s changing social fabric. This season evolves that legacy, giving entertainment a larger purpose. Having Bill Gates join us is a proud moment for Indian television.”
She added, “Stories have the power to transcend boundaries. Through this collaboration, we aim to spark meaningful conversations on women’s and children’s health, nutrition, and community empowerment.”
Sumanta Bose, Head of Cluster, Entertainment at JioStar, emphasized storytelling’s role in social change: “Entertainment can inform, inspire, and drive awareness. Partnering with the Bill Gates Foundation allows us to integrate topics of real-world significance and create an impact beyond the screen.”
The storyline features Tulsi Virani leading a grassroots health initiative, focusing on maternal nutrition and early childcare. Fans can watch the season on Star Plus, with digital streaming available on JioStar.
Catch all the action tonight at 10:30 pm, only on Star Plus!